By Kayla Root / KRQE
Published on July 7, 2016

ALBUQUERQUE, N.M. (KRQE) — A cannabis producer is now the title sponsor of the Gathering of Nations.

The event which is billed as the largest pow-wow of Native American people in the world will now be called the Ultra Health Gathering of Nations.

Ultra Health, an Arizona based cannabis company which runs six dispensaries and one cultivation site in New Mexico, has signed a five year sponsorship agreement with the Gathering of Nations.

Ultra Health was recently rejected in its bid to be a sponsor of the Albuquerque International Balloon Fiesta. But Gathering of Nations representatives say native people have a long history with natural healing and the use of herbal remedies so it’s a good fit.

The Gathering of Nations will be held at Tingley Coliseum this year, after being at The Pit for more than three decades.